Who’s feeding the kids online?

IHF who's feeding the kids onlineTough new regulations to protect children’s health by restricting digital marketing of unhealthy food and drinks to them were urged at the launch of a  new report for the Irish Heart Foundation exposing the hidden tactics being used to target children online.

Led by child psychologist and researcher Dr Mimi Tatlow-Golden, the publication which can be viewed here, reveals the sophisticated digital marketing techniques directed at children by the top food and beverage brands and how little parents know about the efforts being made to influence their children.